Look & feel · Imagery

Imagery direction

Four routes that interpret the brand guide's photography styles for a light, bright site. All picks are Adobe Stock previews, unlicensed until approved.

Brand guide: Digital and Financial

People at work

Real people doing the work: analysts, engineers and advisors in bright spaces. Leads the hero video, solution panels and client stories.

Adobe Stock #1874719762
Adobe Stock #1232329774
Adobe Stock #572968858
Adobe Stock #1751932667
Brand guide: Global and Financial

Bright architecture

Glass, sky and scale. Confident and premium without going dark. Used on the company cards and security solution.

Adobe Stock #1202070242
Adobe Stock #297273861
Adobe Stock #674961600
Adobe Stock #527308746
Brand guide: Financial and Governance

Industries in context

One clear scene per industry, cropped tall for the Who we work with cards.

Adobe Stock #506834983
Adobe Stock #245660992
Adobe Stock #281219243
Adobe Stock #168939533
Brand guide: Global and Digital

Foresight and light

Quieter images for supporting moments: the Why section, research and resource cards.

Adobe Stock #420743922
Adobe Stock #404208227
Adobe Stock #1732497435
Adobe Stock #631555189
Hero video

Hero video cut

A 15 second silent loop of three scenes, one per practice, about 0.9 MB. Licensed 4K clips would replace these previews and be graded toward the brand blues.

In the cut: Advise
Team at work, city viewAdobe Stock #305513413
In the cut: Build & secure
Engineer in the data centerAdobe Stock #297617184
In the cut: Americas
Walking into the cityAdobe Stock #660859324
Alternate
Reviewing results togetherAdobe Stock #320508441
Treatment

How images are treated

Simple rules that make stock feel like one NRI library.

Arc crop

One large curved corner echoes the arcs in the NRI Group mark. Used on hero, solution and company images.

Brand tint

A navy tint at 10 to 20 percent, per the guide, pulls mixed stock into one family.

Solution color edge

A thin bar in the solution color ties each image to its solution page.

No dark or generic stock
What we avoid

Dark, moody tech, handshakes, staged smiles at laptops and anything that reads as generic stock.